The early 60’s were to become an important era in the history of W. D. Irwin & Sons Ltd. A new product was launched that would revolutionize the bread market within Northern Ireland – Nutty Krust was introduced to the market.
All sales men were to receive the brief sent from head office to inform of the individual properties of the plain bread that would make its mark in Northern Ireland. All sales men were to sign the document to show they received the brief.
With its distinctive hard crust – Nutty Krust was changed to Nutty Krust to allow people to know that the crust was crunchy.
Over the years, Nutty Krust would grow from strength to strength, winning awards for most iconic Northern Ireland product as well as Northern Ireland’s favourite product. Nutty Krust would certainly be taken to the hearts of the people of Northern Ireland.