
Irwin's Bakery carried out an 18 month long market research project to find out exactly where Irwin's could improve. A new Irwin's logo and new packaging for all Irwin's products refreshed the company's image and endeavour to establish Irwin's position with the UK market.
A TV advert was also released to co-incide with the company's new branding. Please take a look in Our Ads Section.
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